01
Create Value First
Contribute something useful before asking for attention, access, or opportunity.
Award-Winning Author · E-Commerce Growth Executive · Speaker
We Have
Opportunity
Backwards.
What if opportunity does not come first? What if the better order is to create value first, build trust, strengthen relationships, and discover what opportunities emerge as a result?
October 17, 2026
Oconomowoc, Wisconsin
The central idea
Stop waiting for opportunity. Start creating value.
Most of us are taught to look for the opportunity first: the introduction, the job, the client, the sale, the connection. Dom LeRoux challenges that order.
Create value before there is anything to gain. Give people a reason to trust you before asking for anything in return.
02
Build Trust
Consistency and generosity can turn a simple interaction into genuine credibility.
03
Let Opportunity Follow
Relationships become stronger when they are not built around an immediate transaction.
October 17, 2026 · Oconomowoc, Wisconsin
TEDxOconomowoc 2026
View the official TEDxOconomowoc event page
Dom LeRoux will take the TEDxOconomowoc stage to present “We Have Opportunity Backwards.”
A different way to think about opportunity.
Instead of asking who can create an opportunity for us, Dom asks a different question: Who can I create value for today?
Drawing from his experience as an award-winning author, e-commerce growth executive, and speaker, Dom will explore how a value-first approach can change the way we think about opportunity in business, relationships, and everyday life.
TEDxOconomowoc returns for its second annual event with 13 speakers taking the stage for an intimate audience at the Oconomowoc Arts Center.
Opportunity Backwards
What could happen if value came first?
The TEDx talk is coming October 17, 2026. This site will continue to evolve as the idea, stories, and future work around Opportunity Backwards take shape.